Devaney & Associates won three platinum prizes at this year’s American Marketing Association Baltimore Chapter’s (AMA Baltimore) MX Awards held on October 10, 2024, at the Baltimore Peninsula. This year, D&A was the only boutique agency to receive three platinum awards.
All awards are determined by an exclusive panel of judges who scored the applicants and awarded the highest-rated nominations either a silver, gold or platinum title. Below are D&A’s winning projects, the categories they were in, and the clients we worked with to create such impactful work.
Best New Brand Identity Campaign of the Year: Wellsential Health (Devaney & Associates) Platinum
When Dwyer Workforce Development acquired 63 for-profit skilled nursing facilities, they set out to rebrand their portfolio into a non-profit dedicated to a higher calling. Together with Devaney & Associates, they developed a new brand identity—Wellsential Health—and a new mission: to make better health and wellness possible for all. With a search-engine-optimized website, a brand reveal presentation, PR support, and much more created by Devaney & Associates, Wellsential Health is equipped for the future to carry out their new mission.
Best Market Research Campaign of the Year: Maryland Dental Action Coalition (Devaney & Associates) Platinum
The Maryland Dental Action Coalition (MDAC) is the state’s leading non-governmental oral health policy and advocacy organization that works to improve the oral health of all Marylanders. Our work with MDAC shows that we are committed to securing the best results for our clients—even when that requires additional steps to get there—because we truly care. With our market research, MDAC was able to have a clear-eyed plan for informing and connecting Maryland Medicaid patients with the dental services they need and the compassionate, affordable healthcare they deserve.
Best Content Marketing Campaign of the Year: Medisolv (Devaney & Associates) Platinum
The Centers for Medicare and Medicaid Services (CMS) develops quality measures for healthcare teams to report on—these measurements are absurdly complex and ever-changing. Medisolv set out to help healthcare teams navigate these requirements by delivering free weekly content with help from Devaney & Associates that translates CMS-speak into real-world guidance. The content generates 9,300 site visits per month and has helped the company achieve 500% growth over the last 5 years.
With its Education Center, Medisolv is providing a high level of healthcare education for quality leaders at no cost; elevating its position in the industry; and increasing awareness, esteem, and trust for its brand. As a result, its content marketing program has generated new interest, leads, and opportunities for the business.
Devaney & Associates is proud to collaborate with Medisolv to create a resource that is not only accessible to all, but vital to ensuring quality improvement in our healthcare systems. The online learning destination gives people the knowledge and power to advance quality care and make patient experiences safer, and ultimately, better.
D&A is honored to have received such high recognition for our work—especially as the only boutique agency to receive three platinum awards this year. We want to thank our amazing team and clients who make creating these products ever–so–rewarding!
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