Working with an advertising agency often means measurable results, friendly customer service, and creative ideas that drive brand awareness. But it also can mean confusing jargon. Here are some common marketing terms you may come across, such as Native Advertising while working on your next campaign.

Native Advertising

Native advertising is a form of paid media that imitates the normal content of the platform, making it feel more natural and less like an ad. The ones you probably see most commonly are on your Facebook or Instagram newsfeeds. Posts from companies you don’t follow will show up with a small “sponsored” disclaimer.

News Bureau

A news bureau is an office that collects and distributes news. When a public relations agency establishes a news bureau for a client, they become a liaison between the client and news media, and ensure that the company is consistently announcing news – whether it be product launches, new hires, new contracts, award wins, completion of major projects, milestones, upcoming events, etc.

Noise

Is it loud in here or is it just oversaturated with brand messaging? In today’s society, ads are everywhere. No matter where you look, someone is trying to communicate a message. The various ads and promotional clutter being thrown at us at any given time, referred to in marketing as “noise,” make it more difficult for your audience to retain your message. Advertisers are constantly trying to come up with new and unique concepts so that their ads can be heard above the noise.