News

Marketing Fitness Challenge #10: The Connected TV Playbook

Connected TV—also known as CTV—is not your grandmother’s TV advertising. CTV combines the audio-visual power of traditional TV advertising with the targeting power and affordability of digital advertising to stream your ads on Smart TVs or other internet-connected televisions. Here are 5 reasons to consider running CTV in your next campaign:

Read More

Marketing Fitness Challenge #9: Making The Perfect Pitch

So, you think you’ve pitched a great story that will catch the attention of the media, but then no one responds. What happened? Sometimes it’s as simple as forgetting to include one essential element that makes your story interesting and engaging in the eyes of a journalist.

Read More

Marketing Fitness Challenge #8: Social Media Strength Training

To strengthen your social media, you first have to determine your company’s goals. Do you want to engage with current customers, attract new customers, or recruit new employees? Once you’ve decided on your main mission you can get to strategizing. We’ve gathered some of our best tips to help you strengthen your social presence—let’s dive in!

Read More

Marketing Fitness Challenge #7: The Graphic Design Bootcamp

When it comes to graphic design, every project’s purpose—whether it’s a logo, website, or digital ad—is to appeal to and attract your target audience and then present them with your key message and call to action (CTA). To ensure you’re keeping good form when designing marketing communications, we’ve created a basic designer’s training guide. Let’s get started!

Read More

Marketing Fitness Challenge #10: The Connected TV Playbook

Connected TV—also known as CTV—is not your grandmother’s TV advertising. CTV combines the audio-visual power of traditional TV advertising with the targeting power and affordability of digital advertising to stream your ads on Smart TVs or other internet-connected televisions. Here are 5 reasons to consider running CTV in your next campaign:

Read More

Marketing Fitness Challenge #9: Making The Perfect Pitch

So, you think you’ve pitched a great story that will catch the attention of the media, but then no one responds. What happened? Sometimes it’s as simple as forgetting to include one essential element that makes your story interesting and engaging in the eyes of a journalist.

Read More

Marketing Fitness Challenge #8: Social Media Strength Training

To strengthen your social media, you first have to determine your company’s goals. Do you want to engage with current customers, attract new customers, or recruit new employees? Once you’ve decided on your main mission you can get to strategizing. We’ve gathered some of our best tips to help you strengthen your social presence—let’s dive in!

Read More

Marketing Fitness Challenge #7: The Graphic Design Bootcamp

When it comes to graphic design, every project’s purpose—whether it’s a logo, website, or digital ad—is to appeal to and attract your target audience and then present them with your key message and call to action (CTA). To ensure you’re keeping good form when designing marketing communications, we’ve created a basic designer’s training guide. Let’s get started!

Read More