Devaney & Associates has been honored with a bronze award in the 2025 National Mature Media Awards.
The agency was recognized in the Best Marketing and Advertising Campaign category for its “Best Interest, Always” brand awareness campaign created on behalf of Silver Bridges Consulting, a DC-based start-up dedicated to helping families successfully navigate today’s senior living options
D&A’s campaign concept highlighted Silver Bridges Consulting’s uniquely unaffiliated and unbiased approach to helping families choose the senior living option that’s in their best interest—always.
In order to raise awareness for the start-up brand, D&A’s media strategy leaned heavily on digital advertising to deliver results that were both highly targeted and cost-effective. Through a combination of display advertising, social media advertising, video/pre-roll advertising, and search engine marketing, the campaign delivered nearly 3.5 million impressions and 95,000 clicks, and beat nearly every industry benchmark:
- Search engine marketing CTR of 7.10% (benchmark 3 – 4%)
- Pre-roll video advertising CTR of 8.21% (benchmark 5 – 10%)
- Display advertising CTR of 0.10% (benchmark 0.05 – 0.10%)
- Social media advertising CTR of 0.79%, which led to 400+ new page likes, 2.3K landing page views, and 9K clicks
About The National Mature Media Awards
The National Mature Media Awards® is the largest awards program of its kind, recognizing the best marketing, communications, educational materials, and programs for adults aged 50 and older. Presented annually by the Mature Market Resource Center, the program honors excellence in materials designed to inform, support, and enrich the lives of older adults.