How to Take Your Marketing Strategy from Stale to Standing Room Only

How to Take Your Marketing Strategy from Stale to Standing Room Only

Collateral | Digital marketing | Direct marketing | Social media | Strategic planning

Challenge

Edenwald is a senior living community where residents are inspired to learn and grow everyday. However, under the guidance of a one-size-fits-all senior living consulting firm, the community’s marketing strategy (and marketing results) had grown stale.

Solution

Ditch the cookie-cutter strategy and create a plan unique to the Edenwald brand and the ideal Edenwald resident. We crafted a prospect-nurturing funnel that combined themed learning events, monthly direct mailings, email marketing, digital retargeting, social media, and more to reach prospective residents with a more personal touch.

Big Results

The themed monthly events become huge crowd-drawers, often hitting capacity. Edenwald’s Facebook audience grew by 171%. And, more importantly, we helped Edenwald accomplish a major milestone: a 96% occupancy rate, the highest occupancy rate the organization has achieved in years.

Award Highlights

2020 National Best in Show: Marketing & Advertising Campaigns — Edenwald Resident Recruitment Campaign — National Mature Media Awards