Working with an advertising agency often means measurable results, friendly customer service, and creative ideas that drive brand awareness. But it also can mean confusing jargon. Here are some common marketing terms for the letter Q you may come across while working on your next campaign.

Qualitative Research

Before starting a marketing campaign, it’s always smart to have a clear understanding of  your brand, your competition, your audience, the state of the industry, and so on. That’s where market research can help. Market research can be split into two categories. First, there’s qualitative research. This type of research is hard to measure, but can be incredibly useful. Studying human behavior when they walk through a store or past an advertisement would be considered qualitative research.

Quantitative Research

Quantitative research is nitty gritty, the numbers we use to create statistics and measure data. If you’re deciding what colors you should offer for a new line of cars, knowing that 47% of cars sold in the past year were blue would be a helpful piece of quantitative data.

Quote

When you come to us with a project or campaign request, we give you a quote, or an estimate, on the budget we’ll need to complete it. This will be based on hours, materials, printer costs, and other factors that go into creating the best possible product for you