Digital Advertising Aerobics

_______ is a broad and ubiquitous category of digital advertising that includes banner ads and pop-ups.

Programmatic advertising uses ______ to streamline and optimize the buying and serving of your digital ads across a wide inventory of websites, apps, social media channels, and video platforms.

_______ uses code (known as a pixel) to serve your ads to users who have already visited your website as they browse the web.

Search engine marketing (SEM)—also known as paid search advertising—is a good complement to search engine optimization (SEO) because:

_______ relies on the power of video advertising to engage your customers through online streaming services like Hulu and Peacock.

The key to turning digital advertising click-throughs into captured leads is to have a clear, relevant, and conversion-focused _________.