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The Secrets to a Better Agency-Client Relationship

The Secrets to a Better Agency-Client Relationship

The average agency-client relationship lasts 3 years. But at Devaney & Associates, many of our clients stay with us for 5, 10, and even 20+ years. Some of our benchmark-beating client relationships include:

  • Carroll Hospital, together since 1997
  • Georgia Relay, 2008
  • MJM Innovations, 2008
  • Maryland Hospital Association, 2010
  • Brotman Financial Group, 2012
  • Presbyterian Senior Living, 2012
  • EVAPCO, 2014
  • Route One Apparel, 2015
  • Leadership Maryland, 2014
  • Chase Brexton Health Care, 2016

So What’s the secret to our long-term love connections?

“It has everything to do with our mantra: marketing with brains, hustle, and heart. Our team culture is one that values attitude and work ethic just as much as it values expertise,” explains president and founder Diane Devaney. “We work really hard to find the right people to be a part of the D&A team—people that we know our clients can count on no matter what.”

With that in mind, we asked our team members to reveal how they help keep the spark alive in our client relationships.

The Media Department: 

“Never take a day off when you’re protecting the client’s dollars.”

In the media department, we are often the keeper of the largest part of our clients’ marketing budgets: the advertising dollars. This is a responsibility we do not take lightly. Our clients know we are their advocates. We treat their money as we would our own, and fight for every dollar. We track every placement, continually assess campaigns for their effectiveness, and report on ROI—every step of the way.

The creative Department: 

“Put the brand first and leave your ego at the door.”

At some agencies, the creative is all about them: their egos and their awards. There is a lot of naval-gazing, pushback against client feedback, and treating one’s ideas as if they were precious. We take pride in being a “diva-free” creative team. Our first priority is our client’s brand: presenting ideas that push their business goals and their brand forward.

The Account Services Team:

“Be a good partner. Not just a good vendor.”

Our clients stick with us because they know we’ve got their back beyond today’s project. We answer their calls. We always have a solution or a next step. We keep them informed so they never feel like they’re in the dark. It all sounds simple—but when agencies start to take their clients for granted, these are the first things that go out the window.

The Public Relations Team:

“Honest communication is the best policy.”

Open and honest communication is key to sustaining any long-term relationship, and in the PR department, we make sure our clients always feel heard and understood. Through meaningful media placements, compelling original content, and useful and fun social media personas, our clients trust us to make certain their audiences stay informed and engaged.

Get the agency love you deserve. 

Contact us to learn how we can help you woo audiences with your next marketing project. We can help you with any brand challenge including:

  • Marketing Strategy
  • Branding Strategy
  • Logo Development
  • Advertising
  • Public Relations
  • Media Buying
  • Website Development
  • Social Media Management
  • Market Research
  • Content Marketing
  • Direct Marketing
  • Video
  • Marketing Collateral

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