On April 27, The Maryland School for the Blind (MSB) hosted its third annual See Beyond Festival. This event allows the public to visit MSB’s campus and experience for themselves how the school’s students adapt to life without sight to achieve great success. Building on the momentum from previous years, MSB partnered with Devaney & Associates once again to generate excitement for this year’s event through advertising, earned media placements, and community outreach.
In addition to negotiating media partnerships with Baltimore Fishbowl and The Baltimore Banner, D&A promoted the festival through social media advertising, grassroots community outreach, and media relations. Below is a sampling of media coverage secured leading up to and during the 2024 See Beyond Festival.
Overall, the work and efforts of MSB and D&A paid off as nearly 2000 attended the festival and the 2024 See Beyond Festival was a huge success! Explore some of our PR results below.
Baltimore’s Child Magazine features the See Beyond Festival in the April edition digital calendar.
Latin Opinion Baltimore gets the inside scoop on the upcoming See Beyond Festival.
MSB Superintendent Rob Hair calls into Spotlight on Maryland to chat all things See Beyond.
MSB Superintendent Rob Hair sits down with the morning news anchors at WJZ.
FOX45 visits the Maryland School for the Blind for a preview of the See Beyond Festival during a Hometown Hotspot segment.
Maryland Perspectives features MSB Superintendent Rob Hair to discuss the school and upcoming See Beyond Festival.