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When Should You Refresh A Website?

When Should You Refresh A Website?

We’ll let you in on a little secret—your website is your most important and effective marketing tool—which means if you do everything right you could be bringing in a lot of visitors and converting them into lasting customers or clients. That’s why it’s so important not to cut corners on your site and to always keep it updated to ensure brand success.

The good news is that your website is a living organism, so there’s always opportunities to improve or revive your current content. But how do you know when it’s the right time to refresh your existing site or build a new one? We’re here to tell you!

Merging Companies: Advent Partners Financial Planners

What’s the first marketing step after merging two financial planning companies into one? A new and improved brand strategy and website, of course! We helped Advent Partners create a stunning site built on their new tagline—Ready for Good—and filled with important, free financial planning resources as well as step-by-step explanations of how their unique process works and what a client can expect when getting started with the company.

Check Out Advent Partners >

Boosting Your Credibility: Alternative Lifecycles

If you’re just starting your company and interested in generating funding and support, a well-made website can help you get there. Working with Alternative Lifecycles—a clean, green company that gives electric vehicle batteries a new life—we took their existing logo and URL and built an online identity they needed to take their concept to the next level. The site has been an instant credibility builder in their efforts to forge partnerships with investors, legislators, and environmental agencies.

Explore Alternative Lifecycles’ Site >

Elevating Your Message and Look: Lee Building Maintenance

Feeling like your current website could benefit from some big changes? We assisted Lee Building Maintenance, a commercial cleaning company headquartered in Frederick, MD, with bringing new life into their site with updated messaging and a polished new look that matches the level of clientele that their company works with.

See More from Lee Building Maintenance >

Rebranding Your Business: Wellsential Health

How do you transform a for-profit business model into the largest skilled nursing non-profit in Texas? It all starts with rebranding to help people learn about your new mission—and a website can support that effort. Wellsential Health’s website is bright, uplifting, and easy to follow, and houses a plethora of important health information without overwhelming its viewers. The non-profit’s mission is intentionally woven throughout the many pages of the site, keeping its unique approach to skilled nursing and rehabilitation at the forefront of people’s minds.

Visit Wellsential Health >

Starting Fresh: Recruit Rebels

Introducing a new brand doesn’t have to be intimidating when you have the support of an experienced marketing agency! We helped Recruit Rebels— Baltimore’s first part-time professional staffing agency—make its mark with a dangerously good website that lets people know it’s ok to march to the beat of your own drum when finding a job that meets your expectations, talents, and lifestyle. Made for both job seekers and employers, the Recruit Rebels’ site has the best of both worlds when it comes to easily navigating the part-time job search process.

View Recruit Rebels’ Site >

Ready to Stand Out from Your Competitors and Grow Your Audience?

From custom site designs to carefully crafted conversion strategies to routinely updated and uploaded content, a full-service agency has the resources, experience, and skills to handle every aspect of your website development or refresh. The D&A team is equipped to handle any website challenge—let us know how we can help you find marketing success!