Our agency is proud to announce that we won 2 trophies at the 2022 Aster Awards, the nation’s most elite competition dedicated to recognizing healthcare marketing professionals for outstanding excellence in advertising, marketing, and communications.
Silver Award in Total Advertising Campaigns: Born Ready
In the Total Advertising Campaigns category, our agency was awarded a silver trophy for the LifeBridge Health “Born Ready” campaign, which was launched to generate donor support for the Newborn Care Center, an expansion of the Jennifer Gandel Kachura Neonatal Intensive Care Unit (NICU) at Sinai Hospital.
Our team created a fun and interactive campaign centered around the idea that babies born at Sinai Hospital are “Born Ready” to take on the world. With superhero-clad campaign materials, the “Born Ready” campaign created a visual representation of the endless potential given to babies born at Sinai Hospital—who are the product of high-quality delivery and care services. Campaign materials included direct mail, email marketing to donors and past Sinai families, print ads, social media, and a landing page that encouraged people to donate and submit a baby photo, name, and year of birth for the “Born Ready” photo album. “Born Ready” succeeded in raising funds for the new NICU.
Silver Award in Service Line: Full House of Healthcare
D&A also won a silver award in the Service Line category for the Mt. Airy Health and Wellness Pavilion “Full House of Healthcare” campaign. Mt. Airy Health and Wellness Pavilion, jointly owned and operated by Carroll Hospital and Frederick Health, brings more physicians, more specialists, and more advanced healthcare services—such as diagnostic imaging, lab work, physical therapy, urgent care, and more—to the community.
We created a colorful, Brady Bunch-inspired digital campaign to promote their range of healthcare services and host of primary and specialty providers. The campaign emphasized the idea that every member of the family can schedule appointments for different needs and different providers all in one location. The campaign graphics depicted a wide range of family members and their individual health needs promoting the idea that everyone can feel at home at Mt. Airy Health & Wellness Pavilion. The six-month digital marketing media plan included social media content, digital display ads on local news outlets’ websites, mobile and programmatic targeting tactics, and digital audio to reach adults ages 25 and up in targeted zip codes. We were thrilled when the results exceeded our client’s expectations. The mobile and programmatic ads produced a 0.57% Click Through Rate, nearly two times better than the conservative industry average of 0.3% according to Entercom.
CAMPAIGNS WITH BRAINS, SERVCE WITH HUSTLE, PEOPLE WITH HEART
Want bigger marketing results? Devaney & Associates is a full-service agency that’s ready to help you solve any marketing challenge. We’d love to chat with you about your marketing vision and goals. Contact us today to get started!