The Family Birthplace at Carroll Hospital is a state-of-the-art birthing center in Westminster, MD, that provides families with an ideal, home-like atmosphere to welcome their little ones into the world. With private Labor, Delivery, Recovery, and Postpartum Suites and Neonatal Couplet Care Suites, the Family Birthplace prioritizes the patient experience, and the team goes above and beyond to ensure parents and their loved ones feel comfortable and at ease during their stay.
Introducing the Installation Project
The manager of the Family Birthplace reached out to our agency about the possibility of designing a wall installation that would serve as the perfect photo opportunity for families to capture the moment they’re discharged from the hospital with their newborn. Our creative department brainstormed and presented three unique concepts that each celebrated new life and new beginnings in very different ways.
The Chosen Concept
After reviewing all of the concepts, the Family Birthplace team informed us that they would like to move forward with the whimsical, Seussian-inspired option. They were drawn to this idea for its inviting, vibrant, and memorable look—and because it positioned Carroll Hospital as the perfect place for future families to start their journey. After the concept was selected, the next challenge was determining how we were going to bring this idea off the page and onto the wall right inside the doors to the unit.
The Installation
