Social media advertising is becoming an increasingly important part of any advertising campaign. As consumers spend more time on social media, advertisers are challenged to keep pace with trends that can help their brands stand out and get the best return on their advertising investment.
Here are the trends to consider for your 2025 social media advertising campaigns:
1. The Use of ai
AI is becoming more prevalent in all aspects of life including advertising. Meta, the company that owns Facebook and Instagram, uses AI to get ads in front of the correct audience with the Advantage+ audience option in its Ads Manager tool. You provide the basic demographics as part of the ad setup, and AI does the rest to serve your ad to the users most likely to interact with it. To make the most of this feature, ads should be clear and easy to read, and the campaign landing page should provide a positive user experience.
2. an increase in short-form video content
Video ads became more popular in 2024, and this is expected to continue in 2025. More users engage with video over static images, including views and clicks. If you want to drive more traffic to your site, consider using a 5-15-second video or animated ad to grab the user’s attention!
3. Decline of in-feed ads
To go along with the increase in video content, we are seeing an increase of engagement with ads running in the Stories/Reels placements over ads directly in the feed. These ads lend themselves better to short-form video content because the user is usually already expecting to watch a video, and the ads fill the screen.
4. Augmented reality (AR) ads
Augmented reality (AR) ads create an interactive, immersive experience for the user. Potential customers can use their phone’s camera to see a personalized advertisement, such as viewing how a product would look in their own home vs. just seeing an image of the product. These ads are more likely to be engaged with and shared than static ads.
Social Media Management vs. Social Media Advertising
Social media management and social media advertising are complementary tactics that achieve different objectives. At D&A, social media advertising is often managed under the direction of our media strategy team as part of our clients’ online advertising campaigns and budgets.
What to do next?
Implementing these trends in your social media advertising requires careful planning and strategic execution. That’s where we come in—to make the most of your budget, map out a calendar for video shoots, create a stockpile of creative, find a good partner to handle the more technical elements of video and AR production, and get award-winning help from D&A. The ads should be created with your audience and goals in mind. One of the benefits of social media advertising is its flexibility and the ability to change ad formats, messaging, and targeting quickly. Monitoring your ad analytics can help refine your strategy to get the best results from your ads. All of which, D&A has got your back.
