“It was so fun to sit down with our creative team to not only learn how their process works when brainstorming for new clients but also to get creative and experiment on an activity I don't get to do day-to-day. What made it even better was getting to collaborate with my awesome teammate, Lily, and learn more about her creative process as well as my own.”

“I learned that everyone in the agency is creative in their own way; we all have roles that contribute to our clients' marketing success; and strategy breeds creativity. My role is to tee up the creative team to develop conceptual ideas based on the strategic direction I provide. When faced with this challenge of creating a brand of tea, and targeting Gen Z customers, our team outlined the demographic and psychographic data so we could get into the target audience mindset. We developed a brand name and tagline that would speak to our audience because it was based on sound data.”

“The creative exercise was so much fun! It gave all of us a look into what the creative team does every day. It brought out our creative sides, critical thinking skills, and even our love for arts and crafts. Collaborating with my team was enjoyable as I was able to witness each agency member’s area of expertise shine through. This exercise gave me an extreme amount of appreciation for the creative department, as their shoes were very hard to fill.”