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Bringing a Brand to Life: Interim Homes Website

Bringing a Brand to Life: Interim Homes Website

It’s been a whirlwind of website launches at Devaney & Associates! Each time we have the opportunity to work with a client’s site—whether it’s for a website refresh or total site construction—we guarantee ingenuity, total technological guidance, and the utmost creativity to provide our clients with the best of the best!

Interim Homes: Taking the "How" Out of Corporate Housing

Headquartered in Annapolis, Maryland, Interim Homes has been providing corporate housing solutions across the nation since 1999 for Fortune500 companies, healthcare institutions, government personnel, and more. In 2019, the company came to Devaney & Associates with a challenge: how can we differentiate ourselves from the competition? Using our proven branding process, we helped Interim Homes identify, brand, and trademark five key differentiators, including their Triple One Guest ExperienceTM and their 175 Points of ExcellenceTM, as well as their new tagline: Here for the Journey. 

To bring the brand to life, we started by revamping the cornerstone of their marketing mix: their website, InterimHomes.com.

Before: Creating the Site’s Scope

Item #1: A visual display highlighting their expansion into new cities and unique brand experience—like the Triple One Guest Experience™and 175 Points of Excellence Inspection™—that our team developed during our branding process.

Item #2: Update site components, but keep their database of properties and developed SEO

Item #3: A better search function for their properties across the nation

Item #4: Easier conversion methods for the Interim Homes sales team’s use

 After: From To-Do to Ta-Da!

Once the scope was finalized, we were able to start the development process, which included:

  • Mapping out a plan to choose key cities where there were corporate living facilities, from there, Interim Homes would be able to gradually add new locations
  • Incorporating the use of Google Maps with the site’s main search function—allowing users to search a city and find pinned properties in the area
  • Drafting content that embodied Interim Homes’ signature housing experience with new brand terms such as the Triple One Guest Experience™ and the 175 Points of Excellence Inspection ™—making Interim Homes a name all human resources professionals will be sure to remember
  • Updating the outdated site and server to accommodate newer browsers and technology without losing their original database of properties and SEO framework
  • Linking contact forms to HubSpot for easier conversion, and creating a search that automatically fills in information for the client based on provided criteria

Making Big Marketing Moves with D&A

Thinking about cutting corners when it comes to your website? Think again. With a full-service ad agency at your side you’ll be able to conquer the ups and downs of the development process and save yourself from unnecessary hassle. There’s no need to stress the small stuff, let us assist you on the journey to a better technological presence.

Have a website in mind? Give us a call at 410-296-0800 or contact us online and see how we can help you make big marketing moves!