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D&A Welcomes a New Media Director: Fern Friedberg

D&A Welcomes a New Media Director: Fern Friedberg

Meet Fern, the new media director at Devaney & Associates! Fern comes to D&A with over 15 years of experience in advertising. Throughout her professional career she has developed a strong expertise in media strategy, planning, and buying, creating plans that encompass a diverse blend of media channels to optimize branding, enhance awareness, extend reach, maintain frequency and ensure a robust return on investment.

Her past experience includes serving as the Media Director at JacobsEye Marketing Agency, Digital Media Manager at AARP, and Media Planner/Buyer at Sage Communications.

 Most recently, Fern has managed media strategy, planning, and buying for Air National Guard, U.S. Secret Service, U.S. Capitol Police, Atlanta Police, and Veterans Affairs.

Her client portfolio includes:  TOEFL English Language Test, City of Atlanta Office of Inspector General, Governor’s Office of Highway Safety, DeKalb County Vaccine Awareness, New Jersey SNAP-Ed, USGSA (US General Service Administration), Vanguard, United Healthcare, Capital One, Blue Cross Blue Shield of Tennessee, Petplan, Sony Movies, Dalton State College, and Taste of Alpharetta.

Fern has two sons and a Shih Poo named Zoey.  She enjoys listening to classic rock music, holiday cooking, playing tennis, trivia nights, and spending time visiting family and friends.