Media planning is the art of determining and negotiating the best advertising platforms and placements to maximize your marketing ROI. Needless to say, it can be a very time consuming and complex process. Good thing you can fall back on the experts at D&A to handle it all for you!
Susan Casey, Media Director
This month, we’re celebrating the 20th anniversary of our media director, Susan “Suz” Casey! Susan began her reign as D&A’s media queen on Halloween of 2000 when digital advertising was in its infancy. Since then, she has kept our clients at the forefront of the digital revolution—helping brands capitalize on the value and power of digital advertising tools like geo-fencing and contextual targeting. (Don’t know what those are? Contact us to learn more!)
From her innovative media strategies which beautifully balance traditional and non-traditional tactics to her fierce negotiation skills that ensure our clients always get the best value for their media dollars, Susan has truly mastered the art form that is media planning so that you don’t have to.
Join us in raising a glass to 20 years of exceptional work from our beloved media director—and here’s to 20 more!
We're Grateful for Susan because...
- Selena Brewer Mowery, LifeBridge Health: “I always appreciate Susan’s dry sense of humor, but also her eye for extreme detail. She’s very trustworthy and always wants what’s best for the client.”
- Renee Landis, Account Executive at D&A: “I’m grateful for Suz because she’s so patient and organized. She always handles every situation with confidence and ease!”
- Lisa D’Orsaneo, Account Manager at D&A: “Suz has been there from the start of my career at D&A. She has always been so helpful and considerate, and I’ve loved making memories with her. It has been a pleasure getting to work with her for the past nineteen years!”
- Casey Boccia, Creative Director at D&A: “Susan has a wonderful work ethic and she never backs down from a challenge. Her quiet ferociousness is something that I’ve always admired about her.”
