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Kicking Off the Holiday Shopping Season with Route One Apparel

Kicking Off the Holiday Shopping Season with Route One Apparel

Route One Apparel kicked off the holiday shopping season with live appearances on two prominent morning news broadcasts. On Small Business Saturday, founder and CEO Ali von Paris appeared on WBAL-TV to encourage shoppers to support local businesses this year and show off some of the company’s best gift ideas, from clothing to home decor. On Cyber Monday, WJZ-TV spent the morning at the Route One Apparel headquarters, getting a peek behind the scenes on the online retailer’s busiest day of the year. Reporter Miana highlighted merchandise and interviewed members of the Route One Apparel team throughout the morning broadcast.