Specialty Advertising: Other Merchandise

Associated Builders & Contractors’ annual Build Baltimore fundraising gala is the networking event of the year for the Greater Baltimore region’s construction industry. As one of the event’s lead sponsors, Lawrence Law—a Baltimore-based legal firm specializing in construction law—wanted to make a (thirst-quenching) splash with revelers. The result: Lawrence Law-ger, a limited-edition microbrew created in partnership with Full Tilt Brewing and Devaney & Associates. The custom beverage quickly became the must-have drink of the night, with guests queued up by the dozens to score their one-of-a-kind can.