Devaney & Associates has a history of successful campaigns for healthcare providers. This year, at the 38th Annual Healthcare Advertising Awards, the Devaney & Associates team was honored with not one, not two, but five awards!
With over 4,400 entries this year, the Healthcare Advertising Awards is known as one of the ten largest advertising awards competitions. Out of healthcare advertising-related awards, they are the oldest, largest, and most widely respected. This year’s entries were ranked by an esteemed panel of judges based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact. Devaney & Associates wowed the crowd in five different categories.
Merit Award: Baltimore Medical System Heartstrings Fund Brochure
For our work with Baltimore Medical System and their Heartstrings Fund brochure, our agency earned a Merit Award in the Brochures category.
BMS challenged our team to create a new, year-round fundraising program that would appeal to the entire community.
Our solution—the Heartstrings Fund—was launched on Giving Tuesday 2020 with a brochure campaign designed around the concept that we are all connected by a common thread: our community.
Merit Award: U=U Maryland Testimonial Video
As part of a larger awareness campaign, the Baltimore City Health Department and Chase Brexton Health Care joined forces with Devaney & Associates to develop a testimonial video featuring real people whose lives have been transformed by the power of U=U. Our joint efforts were rewarded with a Merit Award for Digital Video Ad–More Than 2 Minutes.
Undetectable Equals Untransmittable (U=U) comes from the science validated by CDC, NIH, WHO, and many other international health authorities, stating that if people who are HIV-positive follow their treatment plans and maintain undetectable viral loads, they cannot transmit the virus to sexual partners.
Silver Award: Sinai Hospital Residency Recruitment Program
Sinai Hospital, the largest community teaching hospital in Maryland, is used to a hefty recruitment season. That was until COVID-19 turned everything digital. They knew they had to change, so they teamed up with Devaney & Associates to formulate a recruitment plan that would go on to earn a Silver Award in the Professional Recruitment Program category.
Despite the restrictions in place due to COVID-19, Devaney & Associates produced a series of testimonial videos in addition to a new brand positioning and a repolished microsite that could reach all prospective residents in the safety of their homes.
Silver Award: Carroll Hospital “Making a Masterpiece” Annual Report and Gold Award: Carroll Hospital “Better Together” Wall
At the height of COVID-19, Carroll Hospital came to Devaney & Associates’ creative department with some big ideas. With the hospital’s upcoming projects, they didn’t want to focus on all the hurt caused by the pandemic. Rather, they wanted to celebrate their community and show their appreciation for their hard-working staff. Our team took this challenge and ran with it, earning a Silver Award for the Annual Report category and a Gold Award for Installations in the process.
The “Making a Masterpiece” annual report highlighted donor contributions by showcasing all of the projects their generous donations have funded, hitting home with the message that the community helped to “make the masterpiece.”
Capitalizing on the message from the annual report, the “Better Together” wall in the Carroll Hospital lobby served as an interactive experience for the hospital’s frontline workers. Doctors, nurses, and staff were invited to add their contribution by coloring the wall’s life-sized illustrations or filling in the wall’s response circles with messages of gratitude. Both projects serve to reward the close-knit community for their hard work and inspire the same energy going forward.
View a complete list of the Healthcare Advertising Award winners here.
