It is Webapalooza at Devaney & Associates—a celebration of our clients’ NEW website launches. Every site we create combines our exhaustive research, creativity, technological know-how, and well-oiled project management to give our clients 3 unbeatable advantages:
- Brand-building custom design and content
- A clear-cut strategy to convert visitors into leads or customers
- Content marketing tools to keep site visitors (and search engines!) engaged.
Total Health Care: A Federally Qualified Health Center
For our first Webapalooza entry, we’re celebrating the launch of Total Health Care’s new site: TotalHealthCare.org.
Total Health Care is a federally qualified health center (FQHC)—a community-based health care provider that receives funds from the US Department of Health & Human Services’ Health Resources and Services Administration (HRSA) to provide primary care services in underserved areas.
Before: Total Health Care’s Website Challenges
Challenge #1: The nonprofit had not updated its website in a significant number of years. The site was out of date and frustrating to update.
Challenge #2: The former site also lacked messaging for donors. Donor-centric messaging is critical for Total Health Care because there is a misconception that the federal government provides the center sufficient funding to help serve patients’ needs.
Challenge #3: The existing site was not patient friendly. It was difficult to navigate and lacked features that other FQHCs offer, like appointment requests.
After: A Website That’s Just What the Doctor Ordered
To kick things off, we hosted a discovery workshop with various members of the Total Health Care team, including the medical director and development director, to ensure the site would meet the organization’s—and the patients’—needs.
We then wrote and designed a new site that focused on two main audiences: patients and donors. Our team designed an information architecture that would help guide patients through the site and give them multiple ways to connect with the exact services they were seeking, while also making it easy for donors to donate and discover other ways to get involved in the mission.
Copy addressed the FQHC “funding misconception” head on, to help a new fund development team in their quest to position Total Health Care as a nonprofit first, FQHC second.
Just as importantly, the WordPress interface was easy for the marketing team to digest. The client was so happy, they made the final edits to the site themselves.
Let’s Make Website Magic
When you work with Devaney & Associates on a website project, you get the full suite of digital services, PLUS a seasoned marketing team who will design a site to meet your big picture objectives, not just look pretty.
We don’t just migrate content, we write it. We jump in the trenches and figure out host transfer issues or why old domains are not redirecting. And we will never inundate you with tech speak so your eyes glaze over, and we sound cool. Nor will we leave you to your own devices to navigate the digital landscape alone.
Want to learn more? Give us a call at 410-296-0800 or contact us online and share your website challenges with us.
