There’s no time like the present to take creative leaps and make strategic branding moves—and what better way to do so than to refresh your website! This summer, many Devaney & Associates’ clients have been keeping our creative team on their toes with NEW and improved website launches. Every site we create combines our meticulous research skills, ingenuity, technical savviness, and top-notch project management to deliver the best results to our clients. Here’s how we make the magic happen:
- Brand-building custom design and content
- A clear-cut strategy to convert visitors into leads or customers
- Content marketing tools to keep site visitors (and search engines!) engaged.
Brotman Financial Group (BFG) Financial Advisors
This month, we are celebrating the launch of BFG Financial Advisors’ revitalized site: BFGA.com!
BFG Financial Advisors is a financial planning and wealth management practice dedicated to helping busy, successful professionals and families plan for lifelong prosperity. Founded by Eric Brotman in 2003, BFG Financial Advisors continues to follow the principles it was built on: transparency, trust, and putting the client first.
Brotman Media Group
In addition to the financial advisory site, we also had the opportunity to create a brand-new site to promote Brotman’s thought leadership brand—BrotmanMedia.com. This newest venture is the home of the Don’t Retire…Graduate! podcast, hosted by Eric Brotman, as well as the latest books, articles, and content published by Brotman and his team.
Brotman Media Group, a division of Brotman Financial Group, Inc., was created in 2019 to bring financial literacy education to the masses. BMG offers these free resources as a way to educate the general public on current events and important financial topics.
Before: Website Challenges and Makeover Must-Haves
Challenge #1: Ready-made financial platform with stock photography, content, and no personalization
Makeover Must-Have: Customization and unique content
Challenge #2: The previous content management system was hard for the client to navigate
Makeover Must-Have: Easy editing and publishing capability for the client
Challenge #3: There was no intermingling, or connection, between BFG Financial Advisors and Brotman Media Group
Makeover Must-Have: Clear connection between the two sites and an established hierarchy
After: Revamped and Ready to Impress
To kick things off, we worked closely with Brotman Financial Advisors to determine the immediate needs for their website and to guarantee that the financial site would meet certain compliances and regulations. Then we were able to get to work! Our team organized an online branding hierarchy and strategic site architectures so the two different sites—BFG Financial Advisors and Brotman Media Group—and future online properties would be clear and not confusing to the general public.
From there, we incorporated custom details such as enhanced visuals, blog posts, brand colors, and updated and modernized logos. Diligent organization made the website easy to navigate—and easier for BFGFA employees to effortlessly update the site’s content.
The result? Delighted clients and two top-notch websites that showcase Brotman Financial Group’s industry leadership, dedication to serving the community, and willingness to create meaningful connections and strong relationships.
Let D&A Be Your Guide to Website Glory
Why work with Devaney & Associates on a website project? Besides having an experienced team of marketing mavens on your side, you’ll also receive access to our extensive list of digital services.
Want to learn more? Give us a call at 410-296-0800 or contact us online and share your website goals with us. We would be happy to make your digital dreams come true.
