A Nonprofit Rediscovers the Healing Powers of Marketing

A Nonprofit Rediscovers the Healing Powers of Marketing

Advertising | Collateral | Media planning | Public relations | Social media | Strategic planning | Video | Web design & development

Challenge

Tuerk House—a pioneer in addiction recovery—was preparing to launch an ambitious multi-million dollar capital improvement project that would transform its aging campus into a state-of-the-art treatment center. In recent years, however, leadership shake-ups had pushed fundraising into a dire state of neglect. They had—literally—no donors actively supporting the organization.

Solution

Knowing that messages delivered as stories can be up to 22 times more memorable than just facts*, Devaney & Associates developed a transformational nonprofit marketing strategy around one of Tuerk House’s most valuable assets: stories of hope. These stories were brought to life through a new website, an annual report, brochures, social media, earned media coverage, and more.

“We appreciate Devaney & Associates being part of the Tuerk House family! We are proud to be partners with you.”

Chris Maynard
Director of Fund Development

$2.5 Million

in Fundraising

22x More Memorable

Stories of Hope

Big Results

In its first year of new marketing campaign, Tuerk House secured more than $2.5 million in grants and donations (up from $0) towards its capital improvements project. The design concept was also praised by the United States Director of National Drug Control Policy (the nation’s “Drug Czar”), James W. Carroll, during his visit to Tuerk House. “They say that God holds us in the palm of His hand,” he remarked. “But when you look at this [design], there are two hands. The other hand: that is Tuerk House.”

*Source: Forbes.com, “A Good Presentation is About Data and Story”

Award Highlights

National Gold Award: Print/Design — Davey Awards
National Gold Award: Annual Reports — Aster Awards
National Silver Award: Web Design & Development — Healthcare Advertising Awards
Best in Maryland Award: Annual Reports — Public Relations Society of America Maryland