Advertising | Collateral | Digital marketing | Public relations | Strategic planning
When an unexpected crisis such as COVID-19 occurs, how do you help your clients pivot their marketing efforts? How do you ensure they’re connecting to an audience that’s completely homebound—while adhering to pandemic protocol and promoting uplifting messaging?
It starts with staying positive and letting clients know that you have their backs—no matter what. We made it our top priority to help our clients swiftly assess their needs and then act. Whether it was working with Edenwald Senior Living to virtually reinvent their event marketing, winning positive media coverage and award recognition for hard-hit organizations like Health Facilities Association of Maryland, or building internal marketing tools to help clients like Carroll Hospital inspire their frontline workers—we remained steadfast.
Through dedication, adapting to new technology, and thinking outside the box we were able to overcome unexpected challenges and help our clients achieve some pretty awesome accomplishments.
Director of Sales, Edenwald
Health Facilities Association of Maryland (HFAM) President Joseph DeMattos secured a 2020 Leader in Health Care honor from the Baltimore Business Journal for his leadership in senior care during the pandemic.
Joseph DeMattos, Jr.
President and CEO, Health Facilities Association of Maryland
The Business Monthly interview with Kevin Koontz
To boost morale for Carroll Hospital’s frontline workers, our creative team designed and implemented the installation of the hospital’s “Better Together” Wall—which won multiple industry awards, including Best in Show from the Mid-Atlantic Society for Healthcare Strategy & Market Development and the American Marketing Association Baltimore.
Director of Marketing & Public Relations, Carroll Hospital
Best in Show— Carroll Hospital “Better Together” Installation — American Marketing Association Baltimore
Overall Gold Award (Best in Show) — Carroll Hospital “Better Together” Installation— Mid–Atlantic Society for Healthcare Strategy & Market Development
National Gold Award: Installations — Carroll Hospital “Better Together” Installation — Healthcare Advertising Awards
National Silver Award: Outdoor/Environmental— Carroll Hospital “Better Together” Installation — Davey Awards