Helping a Nonprofit Health Clinic Find its Fundraising Cure

Helping a Nonprofit Health Clinic Find its Fundraising Cure

Brand development | Collateral | Social media | Strategic planning | Video | Web design & development

Challenge

Most healthcare organizations rely on the “grateful patient” philanthropy model. But with 88% of its patients living at or below the 100% poverty line, Chase Brexton needed a different fundraising strategy.

Solution

We built Hope Lives Here—an annual donor rewards program targeting 3 distinct community groups with a track record of giving: community members/families; community-based businesses; and Chase Brexton employees. The more donors give, the more rewards they earn.

Big Results

Hope Lives Here secured enough donations to provide much-needed services–including medical and dental care; rent assistance; eyeglasses, groceries, and more–for 221 low-income patients in the program’s first year alone.

Award Highlights

National Gold Award: Annual Reports  — Healthcare Advertising Awards
Best in Maryland Award: Video— Public Relations Society of America Maryland 
Award of Excellence: Community Relations — Public Relations Society of America Maryland
Award of Excellence: Community Relations — Mid-Atlantic Society for Healthcare Strategy and Market Development

You guys are seriously the best. All the hard work and diligence you put into our project is truly impressive and inspiring!! I want to be each of you when I grow up. xoxoxo”

Daniel McEvily
Director of Marketing & Communications
Chase Brexton Health Care