A PR Push Turns a Rising Brand into the Face of Maryland Pride

A PR Push Turns a Rising Brand into the Face of Maryland Pride

Media relations | Award marketing | Influencer marketing

Challenge

Route One Apparel has transformed Maryland state pride into a fashion statement. But with success comes imitation. Besieged by a wave of copycat brands, Route One needed a way to position itself as the trailblazer in Maryland pride merchandising.

Solution

Devaney & Associates had the answer: a comprehensive public relations program designed to showcase the one-of-kind products that can only be found at Route One Apparel and promote founder Ali von Paris as one of the area’s fastest-rising entrepreneurs.

Big Results

The media jumped on the chance to anoint Route One a “best-of” Maryland brand and its founder, Ali Von Paris, as the face of young entrepreneurship. To date, the company had landed more than 90 media placements across all the major regional print and television outlets. Route One Apparel was named Baltimore’s Fastest Growing Business of 2021 by the Baltimore Business Journal.

Award Highlights

Best in Maryland Award : Media Relations (For Profit) — Public Relations Society of America Maryland

90+

major media placements

24

placements on the market's top rated news station

3

"Best Of" lists

6

prominent business awards

2

cover stories