Marketing Fitness Challenge #8
Social Media Strength Training
To strengthen your social media, you first have to determine your company’s goals. Do you want to engage with current customers, attract new customers, or recruit new employees? Once you’ve decided on your main mission you can get to strategizing. We’ve gathered some of our best tips to help you strengthen your social presence—let’s dive in!
Social Strength Training Tip #1: Plan It Out
It never hurts to plan your social media posts in advance. Sit down with your team and discuss your goals each month and use that discussion to create an editorial calendar that will keep you organized and hold you accountable. You can detail things like the topic or type of post you want to share, the content for the post (like captions, graphics, photos, or videos), and which platform(s) you plan to use.
Social Strengthening Tip 2: Mix It Up
When creating social media content, it’s important to keep in mind the 80/20 Rule: 80% of your content should be educational, entertaining, or useful for your audience and only 20% should be direct self-promotion. Once you get into a groove of using the 80/20 Rule, you’ll start to recognize how popular brands sprinkle in reoccurring segments—like employee spotlights and customer testimonials—but mainly focus on key messages or lessons they want their audience to know.
Social Strengthening Tip 3: Do Your Research
Social media is all about connection and interaction, so it takes a little bit of elbow grease to achieve top engagement for your pages. It’s beneficial to be aware of upcoming holidays, awareness days/weeks/months, “hashtag holidays” (like #NationalEmojiDay), company events and milestones, trending memes, and more. It’s also important to keep track of your engagement to see what is resonating best with your audience.
Social Strengthening Tip 4: Getting the Picture (or Video)
Social media—even LinkedIn—is predominantly a VISUAL medium, with short, 10-second videos taking the prize for most engaging content. One easy way to ensure a quality post is to make sure there’s a visual component to share. You don’t have to use top-of-the-line equipment to capture your content either—smartphones work just fine! If you need to create graphics, there are easy-to-use resources like Canva and Getty Images at your disposal.
Feeling Stuck with Social Media?
Working with a full-service agency means having experts to turn to when you don’t know the answers to social media questions, like:
- How do I handle reviews and comments?
- How do I find new followers?
- Should I pay to advertise?
- What ad campaigns should I use?
- Who do I target?
- How do I know if my social media is working?
The team at Devaney & Associates is happy to help you determine if you should use social media advertising and how to strengthen your strategies to accomplish your goals!
Check Out Our Other Marketing Fitness Challenges