Marketing Fitness Challenge #5: Digital Advertising Aerobics

Marketing Fitness Challenge #5: Digital Advertising Aerobics

Marketing Fitness Challenge #5

Digital Advertising Aerobics

When it comes to digital advertising, are you able to keep up with the latest tactics? Or do you feel out of breath just thinking about it? Take our quick, 6-question multiple choice quiz to test your understanding of some of today’s fundamental digital advertising tools and best practices.

1. 
_______ is a broad and ubiquitous category of digital advertising that includes banner ads and pop-ups.

2. 
Programmatic advertising uses ______ to streamline and optimize the buying and serving of your digital ads across a wide inventory of websites, apps, social media channels, and video platforms.

3. 
_______ uses code (known as a pixel) to serve your ads to users who have already visited your website as they browse the web.

4. 
Search engine marketing (SEM)—also known as paid search advertising—is a good complement to search engine optimization (SEO) because:

5. 
_______ relies on the power of video advertising to engage your customers through online streaming services like Hulu and Peacock.

6. 
The key to turning digital advertising click-throughs into captured leads is to have a clear, relevant, and conversion-focused _________.

Check Out Our Other Marketing Fitness Challenges