When it comes to digital advertising, are you able to keep up with the latest tactics? Or do you feel out of breath just thinking about it? Take our quick, 6-question multiple choice quiz to test your understanding of some of today’s fundamental digital advertising tools and best practices.
1.
_______ is a broad and ubiquitous category of digital advertising that includes banner ads and pop-ups.
2.
Programmatic advertising uses ______ to streamline and optimize the buying and serving of your digital ads across a wide inventory of websites, apps, social media channels, and video platforms.
3.
_______ uses code (known as a pixel) to serve your ads to users who have already visited your website as they browse the web.
4.
Search engine marketing (SEM)—also known as paid search advertising—is a good complement to search engine optimization (SEO) because:
5.
_______ relies on the power of video advertising to engage your customers through online streaming services like Hulu and Peacock.
6.
The key to turning digital advertising click-throughs into captured leads is to have a clear, relevant, and conversion-focused _________.
