Marketing Fitness Challenge #6: The Digital Metrics Muscle-Up

Marketing Fitness Challenge #6: The Digital Metrics Muscle-Up

Marketing Fitness Challenge #6

The Digital Metrics Muscle-Up

How do you know if your digital advertising tactics are making or breaking a campaign? The answer is digital metrics, which advertisers use to measure and track the performance of their campaigns! In this short, 6-question quiz, we’ll test your digital metric muscles and see if you need to bulk up or if you’re hitting all of your reps just right!

1. 
Each time a digital ad is shown—whether it’s on a webpage or a social media platform—it is counted as ____?

2. 
This metric represents the percentage of all sessions on your website in which users exited after viewing only a single page.

3. 
This is the percentage of people who interacted with your digital campaign in the exact way you intended—whether they liked your Facebook page, registered for a webinar, or downloaded free content from your site.

4. 
Click-through rates—which are calculated by dividing the number of clicks on your ad by the number of impressions for your ad—are important because:

5. 
What’s the difference between page views and impressions?

6. 
Open rates are an email marketing metric that measures the amount of people who opened a specific email out of the total number of individuals the email was sent out to. Open rates help marketers _____.

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