Social media | Strategic planning | Public relations
Challenge
Like many nonprofits, The Baltimore Station has a limited budget for professional photography and high-end production. Yet they still needed a strong social media presence to reach new supporters, inspire greater giving and volunteering, and expand awareness of its mission to provide therapeutic residential treatment and transitional housing for veterans rebuilding their lives.
Facebook, Community and Corporate Partner Spotlights
Facebook, Community and Corporate Partner Spotlights
LinkedIn, Community and Corporate Partner Spotlights
Solution
D&A built a content model around four strategic pillars (community & corporate partner spotlights, fundraising event promotion, client activities & program life, organizational milestones) across Facebook, Instagram, and LinkedIn—all with grassroots, user-generated photos and expertly branded graphics.
Instagram, Fundraising Event Promotion
LinkedIn, Fundraising Event Promotion
Facebook, Fundraising Event Promotion
Big Results
Our approach paid off. Reach per post grew 85%, video views jumped 95.4%, engagement rose 48.2%, and link clicks climbed 114.4%, with real-world impact reflected in fundraising success.
114.4%
Climb in click-throughs
95.4%
Increase in video views
85%
Growth in reach per post
48.2%
Growth in engagement
Instagram, Organizational Milestones and Accomplishments
LinkedIn, Organizational Milestones and Accomplishments
Instagram, Client Activities and Program Life
Instagram, Community and Corporate Partner Spotlights
