Financial Media Relations Campaigns That Build Trust
- Johns Hopkins Credit Union
Financial Media Relations Campaigns That Build Trust
- Johns Hopkins Credit Union
Public relations | Strategic planning | Award marketing
Challenge
Though Johns Hopkins Credit Union (JHCU, formerly Johns Hopkins Federal Credit Union) has proudly served the community since 1971, for many in the Greater Baltimore area, the credit union was seen as an exclusive benefit reserved for the Johns Hopkins community. Lack of awareness and audience misperceptions were limiting the brand’s ability to grow.
Solution
Devaney & Associates launched a media relations campaign anchored in one idea: JHCU is a community partner dedicated to generational financial wellness. The strategy pursued consistent Baltimore media coverage on timely financial topics, built thought leadership through contributed content, and identified award opportunities to elevate JHCU representatives and raise the organization’s profile.
Big Results
D&A secured 16 media placements across print, digital, and broadcast media, three award wins for JHCU representatives, a median reach of 69,000 unique monthly visitors (UMV) per placement, and an excellent median Moz Domain Authority score of 61, a score typically reserved for household brands, major corporations, and established media.
69,000
UMV per placement median reach
61
median Moz Domain Authority Score
16
major media placements
3
prominent business awards
