Brand-Building That’s in the Client’s Best Interest, Always

Challenge

Silver Bridges, a DC-based start-up dedicated to helping families navigate senior living options, came to D&A for support building their brand recognition and growing their client base. Our team had to communicate both what this new business is and its unique senior living consulting concept from scratch.

Solution

The first step was to rebrand Silver Bridges as Silver Bridges Consulting, a small but critical name change to provide audiences with greater clarity around what the business offered. From there we could build a campaign strategy to launch the brand across all major platforms.

Our campaign concept, Your Best Interest, Always, focused on the brand’s commitment to helping families find the ultimate senior living community by highlighting the company’s key differentiators: 100% unbiased guidance you can trust, 20+ years of industry expertise, and a team that brings an extra level of compassion because they’ve navigated this journey with their own loved ones. D&A’s media strategy leaned heavily on digital advertising to deliver results that were both highly targeted and cost-effective.

“Excellent job to the Devaney team!!! Thank you for continuing to uplevel Silver Bridges Consulting!”

Ginger Noce, Co-Founder, Silver Bridges Consulting

Big Results

In less than a year, the entire campaign achieved 3,497,108 impressions and 94,305 clicks for SEM, pre-roll, display, and social ads. Other notable results include:

Search engine marketing CTR of 7.10% (benchmark 3 – 4%)
Pre-roll video advertising CTR of 8.21% (benchmark 5 – 10%)
Display advertising CTR of 0.10% (benchmark 0.05 – 0.10%)
Social media advertising CTR of 0.79%, which led to 400+ new page likes, 2.3K landing page views, and 9K clicks